Thursday, July 17, 2008

Rihanna is Gucci Face for its UNICEF Partner Campaign

Grammy-award winning singer will appear in Gucci’s ad campaigns focusing on the brand’s collaboration with the the United Nation’s Children’s Fund.


Gucci has been a UNICEF corporate partner for nearly four years now, starting with a local holiday event in California, and expanding to a campaign in more than 20 countries in 2005 to benefit UNICEF programs for children affected by HIV/AIDS in Africa. Past campaigns have raised significant funds to benefit UNICEF programs in Malawi and Mozambique.

Other than Gucci, UNICEF’s international partners include Amway Europe, Deutsche Post World Net, FC Barcelona, H&M, IKEA, ING, P&G, Stora Enso and TNS.



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